Micro1 Essay Example | Topics and Well Written Essays - 1000 words - 1

Micro1 - Essay Example However, the freedom of movement can also act as a determining factor of the existence or non-existence of freedom. When one has the freedom of movement, they have the choice to choose where the place they will move to is. They can either choose to move to a good place or move to a bad place. Let’s consider a hypothetical situation where two individuals have made a choice to move. One individual chooses to move to a good place while the other chooses to move to a bad place. Initially, the two individuals are both free, but their choice dictates their freedom. The individual who chooses to move to a good place is essentially free. This is because their choice has made them free. The other individual who chooses to move to a bad place, though initially having the freedom of choice, is not free on the basis of their choice. His choice determines that the freedom in itself does not make the individual free. This is the paradox of freedom. From this paradox, it can be derived that freedom does not necessarily make one individual free; it does not guarantee that one will be automatically free. The freedom of an individual is determined by the manner in which the individual uses the freedom at their disposal. Freedom is highly perishable. Any individual that has a particular freedom or is seeking for freedom has the fundamental obligation of using it wisely. If carelessly used or handled, freedom will automatically degrade due to its highly perishable nature. Another paradoxical feature of freedom is responsibility - responsibility comes with freedom. Any individual, group, or country that has achieved or attained freedom to a certain extent has had to take responsibility for it. A free individual is held accountable for their every decision, mistake or success and have to be answerable over any uncertainties or eventualities in terms of outcomes. Freedom therefore is not a lifeless concept but a concept of life; a living entity proof. Freedom has many forms, l evels, and states. Some of the aspects of freedom are on an individual basis while others are on an integral basis. The most basic but essential freedom is the freedom to think. This is an inner freedom that determines whether or not freedom is truly in existence. This is because the freedom of thought is the foundation of all other freedoms. Any kind of assault or annihilation of this freedom results to a restriction of all other freedoms. According to Hamilton (2011: 33), humans deprive themselves of freedom by pursuing their very desires. Man is so caught up in fulfilling his desires that he unknowingly curbs his freedom of thought. He becomes unable to spawn from his ability to think, and this is perilous because it is a fundamental freedom of man. The freedom to think is similar to the freedom to move. Similar to the freedom to move to either a good or a bad place, the freedom to think enables us as individuals to either have good thoughts or bad thoughts. At such a point, the questions that can be and ought to be asked are what are good thoughts and what are bad thoughts. The answer to this questions can be derived by an individual with regards to their beliefs, moral standards, and principles. In addition, the societal perception of certain issues can also be a basis for gauging whether the thoughts that an individual has are good or bad. However, the most standard way of determining the nature of thoughts that are generated by an individual is by analyzing their environment. From the concept of extension, the brain extends

Marketing plan Essay Example | Topics and Well Written Essays - 500 words - 3

Marketing plan - Essay Example Since the customers go to Pizza Restaurant for quality, changes in prices are not that important to them. Therefore the price elasticity of demand is not important in this case. Demand for the products and services would be influenced to the minimal extent by price. The company is located in a rich city where the customers are richer than the customers in other parts of the country. Therefore the most influential demand factors are lifestyles and cultural considerations (Kotler and Keller, 2006, p. 65). The demand would be more influenced by price if the customers came to the company to get lower prices. However they purchase the products and services because the products and services deliver quality of taste. 60% of the customers are from rich families who will be more concerned about the quality. Therefore demand in this case will not be affected by price to any great extent. Answer to Question 2 The unique selling proposition is the quality of products and services. Therefore the recommended pricing strategy is premium pricing. This will ensure favorable perception among the customers (Armstrong and Kotler, 2005, p. 34). In this case, it is recommended that the management should maintain high prices in order to maintain the brand reputation which is the source of its unique selling proposition.